Everybody has a brain.
...you can influence behavior.
...and much more
How It Works
Small tweaks on your website can influence behavior.
This course explains how to adjust certain elements
(e.g., colors, images, buttons) to optimize
Principles of Website Behavior
Video 2: Button Design
Video 3: Button Text
Video 4: Images
Video 5: Banner Sections
Video 6: Website Layouts - Click to Preview
Case Study - Great Resumes Fast
Video 6: Banner Section
Video 7: Home Page
Video 8: Sales Funnel
Video 9: Pricing Plans
Video 10: Checkout
You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).
Video 1: How Do We Evaluate Prices?
Choosing Your Price
Video 2: Which Numbers Should You Choose?
Video 3: Should Your Price Be Rounded or Precise?
Displaying Your Price
Video 4: What's the Best Visual Size for Your Price?
Video 5: Where Should You Position Your Price?
Video 6: What Should You Put Next to the Price?
Video 7: How to Design Your Pricing Package
Motivating Your Customer
Video 8: How to Reduce the Pain of Paying
Video 9: How to Structure the Payment
Video 10: Which Products Should You Discount?
Video 11: Which Type of Promotion Should You Offer?
Video 12: How Large Should Discounts Be?
Video 13: How to Frame and Display Your Discount
I analyzed hundreds of academic studies on selling. I compiled the most interesting and practical takeaways into this course.
Video 1: About the Course
Video 2: Which Benefits Should You Emphasize?
Video 3: How Should You Frame Your Benefits?
Video 4: How Should You Justify Emotional Purchases?
Video 5: How Should You Use Emotional Appeals?
Video 6: How to Disguise Your Persuasive Intent
Video 7: How Should You Frame Numbers?
Video 8: How Should You Use Scarcity?
Video 9: Summary - DARRP Framework
PDF: My DARRP Framework
PDF: References (Complete List)
I break down the research on social networks and diffusion to illustrate why some messages go viral (and how to get more people to share your message).
Video 1: Welcome
Video 2: What We'll Cover
Why People Share Messages
Video 3: Emotional Factors
Video 4: Social Factors
How to Create Shareable Messages
Video 5: Emotional Content
Video 6: Social Implications
Video 7: Polarizing Topics
Video 8: Relatable Humor
Video 9: Topical Content
Video 10: Overview of Seeding
Video 11: Micronetworks
Video 12: Maven Groups
Video 13: Macronetworks
Video 14: Step-By-Step Process
Video 15: Future Directions
PDF: Micronetworks vs. Macronetworks
Earlier in my career, I worked as a digital marketer. I spewed all of my knowledge into this massive 8-hour course. I used this same formula to build my website and blog to 40k+ email subscribers.
Video 1: About the Course - Click to Watch
Video 2: Introduction to Course
Video 3: How I Grew My Blog to 5k Subscribers
Video 4: How to Promote via Content Aggregators
Video 5: How to Promote via Influencer Outreach
Creating Your Content
Video 6: The Goal of Your Content
Video 7: How to Choose Topics
Video 8: Keyword Research Process
Video 9: Heuristics of Epic Content
Video 10: How to Incorporate Academic Research
Video 11: How to Generate Your Own Data
Video 12: How to Create Effective Imagery
Video 13: Variability of Long Form Content
Video 14: Types of Viral Articles
Video 15: Where to Publish Your Content
Optimizing Your Content
Video 16: The Future of SEO
Video 17: Technical SEO
Video 18: Onpage Optimization
Video 19: How to Create Content Upgrades
Video 20: How to Deliver Content Upgrades
Video 21: How to Integrate New Subscribers
Video 22: How to Set Up Google Analytics
Video 23: Tour of Google Analytics
Video 24: How to Measure Content Performance
Video 25: Publishing Checklist
Promoting Your Content
Video 26: How to Compile Influencers
Video 27: Get Influencers to Share Your Content
Video 28: How to Contact Influencers
Video 29: Overview of Link Building
Video 30: How to Boost Your Organic Ranking
PDF: Top 50 Resources for Content Marketers
PDF: Formulas for Headlines
PDF: Helpful Articles
PDF: Examples of Epic Content
PDF: Tutorial - Influencer Outreach
PDF: Tutorial - Academic Research
PDF: Tutorial - Keyword Research
PDF: Keyword Research Spreadsheet
PDF: Influencer Database
I strive for quality videos.
But don't take my word for it...
To recap, you get...