Hey there. I'm Nick.

I use academic research to explain practical marketing tactics.

How Viral Marketing Actually Works

March 8, 2017 - By Nick Kolenda

How to Capture Attention in a Cluttered World

January 25, 2017 - By Nick Kolenda

$40 vs. $39.99: Should Your Price Be Rounded or Precise?

December 12, 2016 - By Nick Kolenda

What I Learned From Analyzing 12 Million Customer Reviews

November 22, 2016 - By Nick Kolenda

How to Optimize the Elements Near Your Price (and Why)

October 27, 2016 - By Nick Kolenda

Where Should You Visually Position a Price?

October 11, 2016 - By Nick Kolenda

How Big Should You Display Your Price?

September 28, 2016 - By Nick Kolenda

Pricing Psychology: A Gigantic List of Strategies

September 20, 2016 - By Nick Kolenda

How to Choose the Right Font (According to Science)

August 30, 2016 - By Nick Kolenda

31 Copywriting Tips Based on Psychology and Linguistics

July 20, 2016 - By Nick Kolenda

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