Why do people donate? How can charities influence this behavior?
People donate more money when they believe that other people are watching.
Recognition is a key driver of charitable behavior.
People feel obligated to donate if they're reminded of a past misdeed or success.
Donors feel more empathy toward relatable beneficiaries.
Donors feel more empathy toward beneficiaries if they belong to the same ingroup.
Isolated beneficiaries will dilute donations.
Help donors imagine the impact of their donation.
Donors want their contributions to make a meaningful difference in people's lives.
Marketers typically show high numbers next to prices, but this anchoring effect can backfire with donations.
Certain requests appeal to certain people.
