Hey there. I'm Nick.

I use academic research to explain practical marketing tactics.

Choice Psychology: A Huge List of Marketing Applications

June 14, 2016 - By Nick Kolenda
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125 Easy Tweaks to Optimize Your Website’s Usability Today

April 28, 2016 - By Nick Kolenda
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How to Name a Product: An Enormous Step-By-Step Guide

February 12, 2016 - By Nick Kolenda
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The Psychology of Pricing: A Gigantic List of Strategies

December 14, 2015 - By Nick Kolenda
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Color Psychology: The Complete Guide for Marketers

October 29, 2015 - By Nick Kolenda
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Conversion Optimization: An Enormous List of Psychological Tactics

September 23, 2015 - By Nick Kolenda
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The Ideal Characteristics of a Visual Advertisement

August 12, 2015 - By Nick Kolenda
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Copywriting: 21 Tips from Psychology and Linguistics

July 7, 2015 - By Nick Kolenda
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The Psychology of Negotiation: 31 Tactics and Strategies

June 16, 2015 - By Nick Kolenda
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The Psychology of Stock Photos: Which Images Convert Higher?

March 26, 2015 - By Nick Kolenda
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