Hey there. I'm Nick.

I use academic research to explain practical marketing tactics.

What I Learned From Analyzing 12 Million Customer Reviews

November 22, 2016 - By Nick Kolenda
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How to Optimize the Elements Near Your Price (and Why)

October 27, 2016 - By Nick Kolenda
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Where Should You Visually Position a Price?

October 11, 2016 - By Nick Kolenda
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How Big Should You Display Your Price?

September 28, 2016 - By Nick Kolenda
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42 Pricing Tactics Based on Psychology & Neuroscience

September 20, 2016 - By Nick Kolenda
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How to Choose the Right Font (According to Science)

August 30, 2016 - By Nick Kolenda
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31 Copywriting Tips Based on Psychology and Linguistics

July 20, 2016 - By Nick Kolenda
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Choice Psychology: A Huge List of Marketing Applications

June 14, 2016 - By Nick Kolenda
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125 Easy Tweaks to Optimize Your Website’s UX/UI Today

April 28, 2016 - By Nick Kolenda
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How to Name a Product: A Step-By-Step Walkthrough

February 12, 2016 - By Nick Kolenda
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