Guides

How to structure the sounds and letters in your product or business name

What does each color mean and why?

Why do fonts have personality? How can you choose the right one?

Why micronetworks are the secret to going viral.

Which stimuli capture attention and why?

How to optimize the text, imagery, and framing of ads.

What happens in our brain when we make a decision?

How to choose the right words and syntax

Why do people donate? How can charities influence this behavior?

Best images, copy, and more. A checklist of tactics that boost sales.

Why customers splurge on expensive products

A checklist of tactics to optimize your deal.

How to choose the right size, shape, and material.

Which digits? How high? Best layout? A checklist of pricing tactics.

A list of best practices in user experience and interface design.