Course #4

Viral Marketing

Overview

I break down the research on social networks and diffusion to illustrate why some messages go viral (and how to get more people to share your message).

Introduction

  • Video 1: Welcome
  • Video 2: What We'll Cover

Why People Share Messages

  • Video 3: Emotional Factors
  • Video 4: Social Factors

How to Create Shareable Messages

  • Video 5: Emotional Content
  • Video 6: Social Implications
  • Video 7: Polarizing Topics
  • Video 8: Relatable Humor
  • Video 9: Topical Content

Seeding Strategies

  • Video 10: Overview of Seeding
  • Video 11: Micronetworks
  • Video 12: Maven Groups
  • Video 13: Macronetworks
  • Video 14: Step-By-Step Process

Bonuses

  • Video 15: Future Directions
  • PDF: Micronetworks vs. Macronetworks

Instructor

Nick Kolenda

Length

1 hour 40 min

This course is only available in School of Mind.

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