video courses

VIP Bundle

Courses

20+ HOURS

OF VIDEO TRAININGS

+
One on one

1 HOUR

ONE-ON-ONE

Buy the bundle for $925

ALL courses + custom help.

courses in the bundle

Course Website

Website Behavior

32 videos / 3.5 hours

Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out? This course will reveal what’s wrong (and how to fix it). You’ll learn psychological tricks (e.g., colors, layouts, images) to optimize your website or mobile app.

Content

Case Study A — My Website

  1. Tour of Old Website
  2. Colors
  3. Logo
  4. Menus
  5. Layout
  6. Home
  7. Footer
  8. Button Text
  9. Button Visuals
  10. Posts
  11. About
  12. Assortments
  13. Recap

Case Study B — Great Resumes Fast

  1. Banner
  2. Headline
  3. Navigation Menu
  4. Trust Symbols
  5. Home (Benefits)
  6. Home (Copy)
  7. Home (Images)
  8. Sales Funnel (Stage 1)
  9. Sales Funnel (Stage 2)
  10. Pricing Tables
  11. Pricing Design
  12. Checkout

Case Study C — 5DayDeal

  1. Banner
  2. Descriptions
  3. Product Assortment
  4. Persuasion
  5. Product Summary
  6. Checkout
  7. Upsell
Sales Psychology

Sales Psychology

19 videos / 1.5 hours

How can you persuade people to buy your product or service? What do you do? What do you say? And how can you stop feeling awkward or sleazy? In this course, you’ll learn how to communicate your product in a way that (a) feels easy and natural, and (b) influences a prospect to buy.

Content

Part 1: Sales Materials

  1. Layout
  2. Pricing (Preview)
  3. Benefits
  4. Copy
  5. Videos
  6. Social Proof
  7. Case Study (SaaS Business)

Part 2: Lead Generation

  1. Isolate a Market
  2. Find Value
  3. Deliver Value
  4. Pitch and Close
  5. Deliver and Seed
  6. Case Study (Agency)

Part 3: Closing a Sale

  1. Sales Calls
  2. Asking Questions
  3. Handling Objections
  4. Sales Proposals

Part 4: Case Studies—Real Sales Calls

  • I illustrate ways to apply psychology in 5 real-life sales calls.

Part 5: Bonuses

  • Course Notes
  • Questions to Ask Prospects
  • Sales Proposal Template
Course Pricing Optimization

Pricing Optimization

32 videos / 3.5 hours

Pricing is the fastest way to increase profit. But how do you find the optimal price? Maybe you reflect on your costs and competitors, eventually choosing a price that “feels right.” Sure, this decision might work. Or…it might be costing you money. In this course, you’ll learn clever methods that can help you find the optimal price in a more accurate way. Use these methods to maximize profit for your business or clients.

Content

Introduction

  1. Overview of Pricing Methods

Part 1: Pricing Method–Psychology

  1. Software Pricing – Preview
  2. eCommerce Pricing

Part 2: Pricing Method–Surveys

  1. Determine Your Customer Segments
  2. Select the Survey Tool
  3. Recruit People in Each Segment
  4. Ask People to Evaluate Your Product
  5. Analyze Their Willingness to Pay
  6. Compare Responses Across Segments
  7. Example: Home Goods

Part 3: Pricing Method–Van Westendorp

  1. Overview of Van Westendorp
  2. Collect the Data
  3. Convert the Data Into a Frequency Table
  4. Convert Table Into Percentages
  5. Analyze the Van Westendorp
  6. Excel Spreadsheet — Van Westendorp

Part 4: Pricing Method–Gabor-Granger

  1. Overview of Gabor-Granger
  2. Set Up the Gabor-Granger
  3. Prepare the Data
  4. Analyze the Gabor-Granger
  5. Excel Spreadsheet — Gabor-Granger

Part 5: Pricing Method–Conjoint Analysis

  1. Overview of Conjoint Analysis
  2. Which Software to Use?
  3. Set Up the Conjoint Study
  4. Analyze the Conjoint Data
  5. Bonus Method – Conjoint Analysis in Excel
  6. Excel Spreadsheet — Conjoint Analysis

Part 6: Pricing Method–Split Testing

  1. Overview of Split Testing
  2. Which Prices Should You Test?

Part 7: Pricing Method–Demand Curves

  1. Overview of Demand Curves
  2. How to Analyze a Demand Curve
Course Content Marketing

Content Marketing

30 videos / 8 hours

After leaving a job in SEO, I started a blog in marketing. By the next year, I grew my blog to 10k subscribers — all without paid advertising. In this 8-hour course, I share my blueprint for this growth: what I did, how I did it, and how you can replicate this growth in your own business.

Content

Introduction

  1. About the Course
  2. Introduction to Course
  3. How to Grew My Blog the First 5k Subscribers
  4. How to Promote Content Using Content Aggregators
  5. How to Promote Content Using Influencer Outreach

Part 1: Creating Content

  1. The Goal of Your Content
  2. How to Choose Topics
  3. My Process for Keyword Research
  4. Heuristics of Epic Content
  5. How to Incorporate Academic Research
  6. How to Generate your Own Data
  7. How to Design Effective Imagery
  8. Variability of Long-Form Content
  9. Types of Viral Articles
  10. Where to Publish Your Content

Part 2: Optimizing Content

  1. The Future of SEO
  2. Technical SEO
  3. Onpage Optimization
  4. How to Create Content Upgrades
  5. How to Deliver Content Upgrades
  6. How to Integrate New Subscribers
  7. Google Analytics
  8. How to Measure Content Performance
  9. Publishing Checklist

Part 3: Promoting Content

  1. How to Compile Influencers
  2. How to Get Influencers to Share Your Content
  3. How to Contact Influencers (and What to Say)
  4. Overview of Link Building
  5. How to Boost Your Organic Ranking

faqs

Do you sell individual courses?

Just the bundle. It comes with lifetime access to all of my current and future courses (plus a one-on-one consultation).

Who should buy the bundle?

You’ll get the most value if (a) you want to improve your marketing, sales, UX/UI, or all of the above, and (b) you possess the self-motivation to implement these techniques.

Can my employer reimburse this expense?

Why not ask? Many employers will reimburse this type of expense.

What if I don't like it?

It comes with a 30-day refund guarantee. If it’s not right for you, just let me know within 30 days.

Join 2916 marketers studying the psychology of marketing

Course Pricing Optimization Course Website Sales Psychology Course Content Marketing Documents

You get…

  • 20+ hours of videos
  • Course: Sales Psychology
  • Course: Website Behavior
  • Course: Pricing Optimization
  • Course: Content Marketing
  • All future courses
  • 1-hour consultation
  • Bonus PDFs and Scripts
  • Certificates of Completion
  • 30-Day Guarantee

$925

Buy The Bundle
TL;DR: Lifetime access to my current and future courses, and I’ll give you custom recommendations in a one-on-one consultation.
Price will increase on December 31, 2022