I analyzed hundreds of academic studies on selling. I compiled the most interesting and practical takeaways into this course.
- Video 1: About the Course
- Video 2: Which Benefits Should You Emphasize?
- Video 3: How Should You Frame Your Benefits?
- Video 4: How Should You Justify Emotional Purchases?
- Video 5: How Should You Use Emotional Appeals?
- Video 6: How to Disguise Your Persuasive Intent
- Video 7: How Should You Frame Numbers?
- Video 8: How Should You Use Scarcity?
- Video 9: Summary - DARRP Framework
- PDF: My DARRP Framework
- PDF: References (Complete List)