How to choose the right size, shape, and material.
Customers use height to estimate sizes.
Tall packages seem healthy because they remind customers of a tall and slender person
Heavy objects are stable, so customers erroneously believe the reverse: Stable objects are heavier.
Customers falsely believe that these ingredients have been merged into a denser format.
Angularity seems masculine, while roundness seems feminine because of evolutionary roots (e.g., female bodies are more curved).
Any missing section makes a package seem smaller and less desirable.
This food feels closer to the environment outside the confines of the package.
An unbagged assortment of carrots will seem fresher than a bag of carrots.
Food in a glossy package seems fattier.
This texture resembles the abrasive nature of a masculine gender.
Customers prefer products in glass (vs. plastic) packaging.
Customers will select a new (and more expensive brand) if the packaging is beautiful.
More units on the outside? More units on the inside.
Realistic images are more enticing.
Products seem heavier in these locations.
Dark colors seem heavy, while light colors seem...light, as if they're easier to lift.
