Guides

In-depth tutorials

Showing 115 of 15 guides

Advertising

How to optimize the text, imagery, and framing of ads.

Brand Names

How to structure the sounds and letters in your product or business name

Choice

What happens in our brain when we make a decision?

Color

What does each color mean and why?

Copywriting

How to choose the right words and syntax

Donations

Why do people donate? How can charities influence this behavior?

Ecommerce

Best images, copy, and more. A checklist of tactics that boost sales.

Fonts

Why do fonts have personality? How can you choose the right one?

Luxury Branding

Why customers splurge on expensive products

Negotiation

A checklist of tactics to optimize your deal.

Packaging

How to choose the right size, shape, and material.

Pricing

Which digits? How high? Best layout? A checklist of pricing tactics.

User Experience

A list of best practices in user experience and interface design.

Viral Marketing

Why micronetworks are the secret to going viral.

Visual Attention

Which stimuli capture attention and why?