I’m Nick

Nice to meet you

I’m fascinated with psychology.

For the past decade, I’ve been researching the factors that (nonconsciously) guide our perception and behavior. Over 50k people have grabbed a copy of my book, Methods of Persuasion, which summarizes that research.

On this website, I expand on those concepts. And my approach is pretty different from the same ol’ fluff.

You will love this website if:

What’s the verdict? Are you a good match?

If so, welcome aboard 🙂 You can subscribe to my blog to join over 30k people. Plus, you’ll be able to download all my stuff. Pretty sweet.

Not sure where to begin? In this video, I illustrate some sneaky principles in various commercials (and you’ll be able to experience my giddiness first-hand).

Want to Get in Touch?

Feel free to send me an email: nick (at) nickkolenda (dot) com.