I’m fascinated with psychology.
For the past decade, I’ve been researching the factors that (nonconsciously) guide our perception and behavior. Over 50k people have grabbed a copy of my book, Methods of Persuasion, which summarizes that research.
On this website, I expand on those concepts. And my approach is pretty different from the same ol’ fluff.
You will love this website if:
- You appreciate academic research (I cite everything)
- You want meaty content (I remove all fluff)
- You want new insights (I look for uncommon principles)
What’s the verdict? Are you a good match?
If so, welcome aboard 🙂 You can subscribe to my blog to join over 30k people. Plus, you’ll be able to download all my stuff. Pretty sweet.
Not sure where to begin? In this video, I illustrate some sneaky principles in various commercials (and you’ll be able to experience my giddiness first-hand).
Want to Get in Touch?
Feel free to send me an email: nick (at) nickkolenda (dot) com.