Best images, copy, and more. A checklist of tactics that boost sales.
If you don't need someone to exemplify the quality of your product, show the product by itself.
Isolated images perform better in early buying stages, while contextual images perform better in later buying stages.
Men prefer isolated backgrounds, whereas women prefer realistic backgrounds.
More space activates our experience with physical stores, where real estate is expensive.
If they can imagine this interaction, they start liking the product more.
Otherwise customers might infer that products are unappealing.
Customers browse horizontally, but they search for specific products vertically.
Show an image or video of somebody unboxing your product.
People like new stuff merely because it's new.
Customers prefer visual options in early stages of choice.
Customers believe that unattractive people are more competent.
Tall and skinny products seem rational, while round products seem friendly and emotionally gratifying.
If you read from left to right, you evaluate other stimuli in this pattern.
Upward angles look effective, luxurious, and authoritative. Downward angles look easy, portable, and sustainable.
When customers acquire one item in a bundle, they're motivated to acquire the remaining items.
Touchable cues activate your muscles, making nearby actions seem easier.
Buttons feel more clickable when they appear physically closer.
When users look at a button, they imagine taking this action. Nearby positive statements trigger a more pleasant simulation of the action.
While reading verbs, you simulate the depicted motor actions.
Choose concrete words that depict a vivid image of the next immediate action.
Scarcity intensifies the competition for status.
Choose button text that people would normally say (and how they would say it).
Only 4 percent of businesses respond to negative reviews, yet these responses boost sales.
You could uglify rejection options with weird fonts, unbalanced positioning, or wide letter-spacing.
Donations reduce the guilt from consuming.